Almost two-thirds of small business owners believe that visualizing goals helps them map and develop their business plans.Those who create a vision board (or a less formally organized collection of images and photos) that relate to their goals are almost twice as confident they’ll achieve them than those who don’t visualize their goals in some way. People who imagine their financial and business goals are more confident they will achieve them than people who don’t.Here is a breakdown of the findings, according to Zimmerman. The survey was completed by TD Bank and involved more than 1,100 people and 500 small business owners who used visualization of their business goals – through pictures and idea boards. If you’re a business owner, the results of the survey were compelling! We become more and more determined to do whatever it takes to achieve our goals.”Īnd Tabaka’s statement was supported by the findings of a survey on visualizing success, which Eilene Zimmerman outlined in a 2016 piece for Forbes. Similarly, Marla Tabaka, in her article Visualize Your Way to Success (Really!), writes that “as we routinely and intentionally visualize a desired outcome, and step into the belief that it is possible, our brains increase the motivation to make it happen. And Adams claims these mental practices also help to enhance motivation, increase confidence and self-efficacy, improve motor performance, prime your brain for success, and increase states of flow. The study found that “mental practices are almost as effective as true physical practice.” The study also found “that doing both is more effective than either alone.” Our brains can “train” for actual performance during visualization.Īdams went on to write that mental imagery impacts the cognitive processes of motor control, perception, planning, attention, and memory. In a Psychology Today piece titled Seeing is Believing: The Power of Visualization, AJ Adams, a Master of Applied Positive Psychology (MAPP), refers to a study which looked at the brain patterns of weightlifters. And studies have been done, which give a scientific basis to the practice. It would be hard to argue that it didn’t work out well for them. Visualizing success in the form of goals or optimum performance has been used by phenomenally successful athletes and entrepreneurs alike. The resources I found point to actual benefits rather than a waste of time. Much has been written about the subject of visualizing success over the years. Wherever you stand on the spectrum between thinking it’s all foolishness or believing in the benefits of visualizing success in life and business, it’s worth exploring… and considering. It also involves reframing your thinking to seeing it is possible, believing it is possible and imagining your success in detailed, sensory terms. You use mental (or physical) imagery that keeps your goals top of mind and “trains” your brain for achieving that goal. The idea is that you clearly and intentionally focus on the goals you want to achieve and what you want in your life or business. Professional athletes would be a great example of the believers. There are those who feel the idea is more of a new age, ‘woowoo’ theory, but there are also many who believe in its merits. Does visualizing success increase the chances of success? The answer to that question is a source of debate for some.
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